Media & Advertising
JO 2012 a atras deja peste 750 mil. euro din sponsorizari
Editia din 2012 a Jocurilor Olipmice, care vor avea loc in Londra, a strans deja peste 750 mil. euro (650 mill. lire sterline), cu doi ani inainte de competitie. Targetul total de venituri din sponsorizari pe care si-a propus sa il atraga Comitetul Olimpic londonez se ridica la 814 mil. euro (700 milioane lire sterline).
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Sponsorii oficiali ai JO 2012 sunt Adidas, BMW, BP, British Airways, BT, EDF Energy si Lloyds TSB, la care se adauga contributiile Coca-Cola, Panasonic si Visa, in calitate de sponsori secundari.
Cifrele au fost facute publice de organizatorii competitiei pe 29 septembrie.
O colectie Adidas special creata de designerul Stella McCartney pentru echipa olimpica britanica a fost lansata oficial saptamana trecuta.
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